Regency Global's category-winning campaign told the story of Jealous Tshwala, who was able to purchase his first home in Karino Estate — one of OMAI's Housing Impact Fund developments. The initiative aims to help its audience to understand the important role of impact investing in solving some of South Africa's development challenges.

Additionally, it strives to demonstrate the potential that exists for business to create financial returns alongside social outcomes.

"People care about people," says Shani Kay, a panelist at the Loeries 2019 brand South Africa masterclass.

"We care about the challenges they have overcome and the success that they have achieved. And in doing so, we will care about the brands that have helped and enabled them along the way. This is how brands are built by people and how authentic stories can be used to build a brand that matters," concludes Kay.

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