'The Phonetic Can' campaign for Coca-Cola South Africa received six
Loeries, including
Campaign Gold in the
Integrated Campaign category, a
Campaign Bronze in the
Film Communication Branded Content category and various
Silvers and
Bronzes.
The 'Beaded Billboard' for Toyota Corolla was awarded four times with three
Silvers and a
Bronze. The Toyota 'Get Out of the City — Boys Night, Couples Night, Friday Night' entry in the
Radio & Audio Radio Station Commercials category received a
Campaign Bronze.
"'The Phonetic Can' and 'Beaded Billboard' in particular were essentially simple but very powerful ideas," says Tilly. "However, it required a great deal of detailed research, precise production and carefully-timed logistics to see them come to life."
"That means [that] almost everyone at the agency played a role in their creation, and I'm so proud of them all," Tilly concludes.
The list of FCB Joburg's awards include:
- Campaign Gold in the Integrated Campaign category for Coca-Cola's 'The Phonetic Can'
- Campaign Bronze in the PR & Media Communication Campaign category for Coca-Cola's 'The Phonetic Can'
- Campaign Bronze in the Radio & Audio Radio Station Commercials category for Toyota's 'Get Out of the City ?— Boys Night, Couples Night, Friday Night'
- Campaign Bronze in the Film Communication Branded Content category for Coca-Cola's 'The Phonetic Can' Share a Sound sound guide
- Silver in the Media Innovation Single Medium category for Coca-Cola's 'The Phonetic Can'
- Silver in the Graphic Design Package Design category for Coca-Cola's 'The Phonetic Can'
- Silver in the Out of Home Direct Mail Design category for Coca-Cola's 'The Phonetic Can'
- Silver in the Out of Home Outdoor Media Design category for Toyota Corolla's 'Beaded Billboard'
- Bronze in the Film Communication TVC & Cinema above 90s category for Toyota's 'Start your Impossible'
- Bronze in the Media Innovation Single Medium category for Toyota Corolla's 'Beaded Billboard'
For more information, visit
www.fcb.co.za. You can also follow FCB Joburg on
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Twitter.