Driven by data insights, Hoorah Digital developed a digital launch that spanned email, social media, paid social and owned and earned media. The campaign was successful and the consultancy achieved its annual targets in under six months, with a 245% increase in digital revenue for the WWF.
"We needed to break tradition," says Shaune Jordaan, CEO at Hoorah Digital. "That is why we created an eco-commerce platform that produces shared value by generating a new source of revenue for WWF and its partner, K-WAY."
"Hoorah Digital was instrumental in helping WWF conceptualise and deliver a project that tested and challenged the organisation's appetite for innovative thinking," says Koogan Pillay, head of business development at WWF South Africa.
"Shaune and his team managed to find and deliver an e-commerce solution that has helped us open further revenue streams for the organisation. The solution is one that the WWF network can leverage and gain further income from globally," Pillay adds.
Simon Spreckley, Hoorah's executive creative director concludes, "Through this campaign, we managed to turn WWF into a fashion e-tailer with a difference. Customers were enabled to change the world by changing their wardrobe with a WWF signature range of fully-recycled apparel."
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. *Image courtesy of WWF