"As Nedbank, we recognise how technology is changing the world and how we do things," says Sandrine Prinsloo, head of marketing for business banking and retail relationship banking at Nedbank.
"The marketing industry is changing rapidly due to technology and making it easier to create products that are best suited for customers. That's why we have partnered with IMM to use our money expertise to do good and create opportunities that make a real difference in South Africa," Prinsloo adds.
This year's conference is themed 'Unlocking the human element in a digital world' and will explore the technological forces that are transforming the role of marketers.
The IMM's Marketing the Future
conference will take place in Cape Town on Thursday, 5 September and in Johannesburg on Thursday, 3 October.The speakers for the conference include: Sean McCoy
The conference will be MC’d by Sean McCoy in Cape Town. McCoy is a writer, speaker and marketing stalwart of more than 30 years, including being the MD of Enterprise IG Africa Middle East and Specialised Exhibitions.Andy Rice
Keynote speaker Andy Rice, a well-known brand strategist, public speaker and advertising commentator, will present a talk titled 'Even a Ferrari has a rear-view mirror'. Rice will draw on his experience as a brand manager, strategist and co-founder of Yellowwood Brand Architects.Anne Thistleton
Consumer marketing veteran and mind science practitioner, Anne Thisleton, will present 'We are of Two Minds (and you are listening and talking to the wrong one)'. The talk aims to present her findings working with some of the world's leading cognitive psychologists, neuroscientists and behavioural economists around how our mental-operating system processes the communications that we are constantly encountering.Shavani Naidoo
Shavani Naidoo is a machine-learning expert who focuses on client development, with respect to harnessing the benefits of Big data and artificial intelligence. She is passionate about innovation and creative problem solving through the use of technology and talk on 'How the Fourth Industrial Revolution will change the way we work'.
To book a seat for the conference, visit www.imm.ac.za
For more information, visit www.imm.ac.za
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