The move strives to strengthen Adform's existing South African relationships through an on-the-ground presence in Johannesburg. This presence will aim to support the areas of sales and client services. Adforms says that its investment in the region comes at a time of 'considerable growth and demand in the African digital marketing space', where ad spend has increased by more than 16% year-over-year.

Adform intends to bring global expertise that will develop new and existing international client relationships — in addition to establishing partnerships with local advertisers, agencies, vendors, publishers and platforms.

Kabangu has been appointed to lead Adform's South African operations. Kabangu brings more than eight years of experience in the digital marketing and ad tech space. 

Before joining Adform as acccount director, Kabangu worked for Conversant Media and CJ Affiliates, prior to heading the local affiliate marketing network Kabangu will report to Pawan Setpal, MEA account director, who will lead in executing the business objectives for the wider Middle East and African market.

The expansion aims to help South African brands reach global audiences, through Adform's advertising products, which include:
  • Demand Side Platform 
  • Ad Server
  • Data Management Platform 
  • Supply Side Platform 
  • Adform Creative Solutions (to help service the growing $2.5-billion advertising market)
"Our expansion into the South African market allows us to share almost 20 years of experience from global markets with this ad industry as it continues to rapidly scale,” says Kabangu.

"With several existing established client relationships, our on-the-ground presence will help us to strengthen these, while also developing new prospects. I am very excited for Adform's future in South Africa," Kabangu concludes. 

Adform was founded in Copenhagen, Denmark, over 17 years ago. The company has expanded into 28 countries across EMEA, APAC, and the United States. The launch of Adform South Africa follows the company's expansions into Australia, China in 2018 and India in 2017.

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*Image courtesy of Adform