"These are exciting times," says Rosen. "When a South African mobile marketing leader believes the next step after Johannesburg and Cape Town is Nairobi, that says the African Renaissance is real and the vision of Africa as the 'bright continent' can be achieved. We are thrilled to have Kambuni onboard as he represents our first on-the-ground presence in another African country."

According to Kambuni, East Africa's ICT sector provides opportunities for foreign investors who approach the market in partnership with local talent.

"East Africa is a multilayered region, not a single homogenous country," says Kambuni. "There are complexities involved in successfully navigating the market for mobile advertising products and services. That being said, the business conditions are promising indeed, and continental mobile marketing leaders would be missing an enormous opportunity by not being here."

On his approach to growing the Mobiclicks's presence in East Africa, Kambuni says that clients were 'especially interested in finding ways to seamlessly reach consumers', using a mix of traditional and mobile advertising platforms.

"Clients are interested in using mobile to seal the deal, so to speak, while still laying much of the brand-building groundwork with traditional media. This collaborative approach suits us just fine," Kambuni says.

Mobiclicks aims to bring East African consumers mobile and digital advertising innovations such as shoppable video. This is because millennials spend vasts amounts of time viewing videos on their mobile devices. According to Mobiclicks, there are significant opportunities in video for the mobile marketer. 

"We represent globally-proven advertising technology that not only delivers, but that comes with a data and attribution layer clients can use to make much better digital marketing decisions," concludes Rosen.

For more information, visit www.mobiclicks.co.za. You can also follow Mobiclicks on Facebook or on Twitter.