The agency says that its brand is being refreshed in line with current global trends in the aviation industry, referencing technology as well as customer-centric airports that offer unrivalled concierge facilities.
The new logo draws on elements of aircraft design, while the colour palette of gold, black and white aims to emphasise understated elegance, which will resonate with upper LSM consumers and brands looking for a strategic media partner. An emphasis on minimalism underscores the stylish confidence of a globally relevant market leader.
"With vast industry knowledge and a keen understanding of the market, we are already the most trusted brand at airports in South Africa and further afield," says Mzi Deliwe, Deputy CEO PMG and head of Airport Ads®. "This brand rejuvenation emphasises both exclusivity and attention to detail. It speaks to our ability to offer unlimited opportunities to brands of distinction, through both impressive inventory and exceptional service. It also contributes additional sophistication and global reach."
The rebranding intends to display a sense of luxury and personalised service, and the tagline of 'Limitless Solutions' is meant to align with travel, vision and the need to exceed client expectations.
Deliwe says that the new branding will change the image and status of Airport Ads® in the market, positioning it even more securely as a knowledgeable co-pilot for discerning clients.
"We want to emphasise quality, service and professionalism above all else," Deliwe says. "As award-winning pioneers, we are well equipped to offer the best guidance as well as a sense of immediacy, responsiveness and ownership to our valued clients in the airports' environment."
Having won multiple ACSA Feather Awards and introduced several innovative products over the years, Airport Ads® strives to be synonymous with airport advertising. The brand has aimed to give passengers the latest news and information through Airport TV, Visionet digital billboards, Airport Classic and Airport Active.
The brand has delivered effective advertising solutions at 25 airports across the Middle East and Africa region.
For more information, visit www.provantage.co.za. You can also follow Airport Ads on Twitter.