"You spoke, we listened," says Ezelna Jones, group marketing executive at BURGER KING® South Africa. "After some extensive research, we've added the BACON KING to the menu. But we didn't stop there, we're changing our name to BACON KING in a move that seems only fitting to mark the launch period of bacon in South Africa."

BACON KING restaurants can be found at Cape Gate Lifestyle and Rembrandt Mall (Paarl) in the Western Cape. In Gauteng, the 'new' restaurants are located in Northmead (Benoni), Kolonnade Retail Park and Vanderbijl Park.

The new BACON KING burger comprises mayonnaise and ketchup, followed by three rashers of bacon and a layer of cheese on a 100% pure beef patty — another layer of cheese with another 100% pure beef patty, on a bun with sesame seeds.

The retail says that the WHOPPER® and other sandwiches on the extensive BURGER KING® menu will also have the option of adding bacon too.

With the introduction of bacon, BURGER KING® says that it has implemented a dual-restaurant model, which means that 40 restaurants across the country will now serve bacon and 55 restaurants will remain Halaal-certified, without bacon.

"We worked closely with the Halaal certification body, Shura (Majlisush Shura Al-Islami), used data and insight from our in-house GIS retail market analyst, and conducted several months of Kantar research before we decided to add bacon. BURGER KING® is committed to catering to the needs of all of our different customer segments,” says Jones.

In addition to bacon, BURGER KING® says that its guests have also requested more variety for those who follow a vegan and vegetarian lifestyle. "At BURGER KING® we want to be for everyone. It is part of our ongoing strategy to expand our menu offering in the future and this includes adding vegetarian and plant-based options soon," Jones concludes. 

For more information visit www.burgerking.co.za. You can also follow BURGER KING® SA on Facebook, Twitter or on Instagram.