The Oworonshoki Expressway has seen a 23% increase in traffic volume over the past three years. According to the Federal Road Safety Commission, this highway is the busiest inner-state route in Nigeria, with an average of at least 6.1 million vehicles per month.

Lagos State is the second most populous state of Nigeria with 12.5 Million residents (NBS 2016 Projection) and accounts for 10% of the country's GDP. Furthermore, Lagos City is the most populous urban area in Nigeria and one of the fastest-growing cities in the world.

Tamara van Eeckhoven, chief operating officer of Primedia Outdoor: rest-of-Africa, says this landscape digital billboard will offer brands a quick and flexible solution to target consumers.

"Our new highway LED places us in a great position to deliver dynamic and targeted advertising solutions. We are pleased with this new addition to our digital holding, which significantly offers high-resolution and flexible displays at a strategic location," van Eeckhoven says. 

The introduction of this LED joins Primedia Outdoor's growing collection of 45 roadside digital billboards across nine African markets.

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