"At Engen, our brand promise 'With us you are number one' is about delighting customers and that's what drives every action we take and decision we make," says Seelan Naidoo, Engen's head of retail.
While it continues to strive to have the largest service station footprint in South Africa — operating over 1 000 service stations — Engen says that it is its constant innovation and focus on customer service that places it ahead of the pack in terms of brand recognition and loyalty across all audiences.
"To remain a compelling, top of mind destination for fuel and convenience needs, we maintain a firm focus on consistently invigorating the Engen brand and our associated offerings, never standing still and continually seeking relevant and innovative ways to meaningfully impact our customers' lives," adds Naidoo.
While pumping over one in every four litres of petrol purchased in South Africa, and with over 143 million customer visits to its forecourts in 2018, Engen says that it is also increasing its service station footprint and continually growing.
"We opened a record 15 new service stations in 2018, completed nine major renovations and added 20 new Quickshop convenience stores to our network. Furthermore, we installed energy-saving LED lighting at 112 service stations so that we offer a welcoming and safe appearance to our customers," says Naidoo.
Engen has continued with another new site build and revitalisation programme this year. Naidoo says that Engen "expects to grow [its] share of the South African retail fuels market in the years ahead to ensure that an Engen service station is in easy reach of [its] loyal customers across the length and breadth of South Africa."
Notable market firsts introduced by Engen include:
- the country's first 'vacation station' concept in 1986 with the Bloemfontein 1Stop
- the first convenience store brand, Quickshop in 1992
- the first gourmet food offering on the go with Woolworths Foodstop in 2000
- the first rewards partnership with eBucks in 2009
Engen was voted the country's Coolest Petroleum Brand
for 10 consecutive years (2010-2019) at the Sunday Top Brands
(2011-2019) and the Sunday Times Generation Next
"This spirit lives on," says Naidoo, as Engen has entered into an agreement with eBucks and a new partnership with international doughnut brand, Krispy Kreme. "eBucks is one of South Africa's largest and most successful loyalty programmes and offers Engen customers up to R8 back per litre in rewards."
"In 2019, we extended the Krispy Kreme offering, rolling out to 105 select service stations in Gauteng and KwaZulu-Natal. And in November, we are extremely excited to finally bring this new offering to our Cape Town customers," adds Naidoo.
"We are honoured and humbled to once again receive this award, and thank our customers for choosing Engen. South African motorists and consumers are assured that Engen will continue to provide them with the best service, the best value and the best convenience offerings," concludes Naidoo.
For more information, visit www.engen.co.za
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