The award is in recognition of the airline's customer experience and operational efficiency. The airline says that the award highlights its efforts in providing high-quality service, both at the airport, on-board and via its customer service teams.
Now in its 21st
year, the survey, conducted by Kantar TNS on behalf of the Sunday Times
, continues to be the leading barometer of consumer sentiment towards brands in South Africa.
"The survey recognises the brands favoured most by consumers in South Africa over the past year and it is an immense honour for us to have such strong brand affinity with the South African public," says Shaun Pozyn, head of marketing for British Airways and kulula.com.
"As a brand, we are delighted that our hard work and dedication has once again been recognised. It is both our customers and our colleagues that contribute to who we are as an airline and receiving this accolade makes us incredibly proud," Pozyn adds.
British Airways, however, was not the only airline in the Comair stable that was awarded. kulula.com, South Africa’s most successful low-cost airline, also received a second place in the Business
category. These achievements cement the company's position as a strong player in the South African aviation market.
"As British Airways and kulula.com, we continually strive to provide the best flying and travel experience to our loyal customers," concludes Pozyn.
For more information, visit www.comair.co.za