No generation has been more empowered than Gen Z. The rise of technology has given them a new found freedom that has allowed them to break away from traditional media channels. They have a choice of what content they want to consume, how they want to consume it and when — on a platform of their choice.
This multitude of choices leaves marketers in an unknown territory when it comes to tailoring effective messages, as each platform has a different set of rules when it comes to content type and format.
These statistics collected by Campaign Monitor
offer insight to marketers about what Gen Z wants from brands and campaigns.Here are some facts about Generation Z that marketers need to take into consideration:
The digital nature of the world Gen Z has grown up in means that they demand what they want, when they want it. This has left them with a very short attention span, meaning that brands HAVE to share content that is relevant, or face being ignored by the group all together.
But for marketers, this means that content needs to be attention-grabbing and hyper-relevant in order to get the attention of the Gen Zs.
Because of this, Gen Zs have been conditioned to share anything remotely relevant to them; therefore, if you are able to grab their attention effectively, it is likely that your content will be shared.
Along with needing their attention to be grabbed, Gen Zs are looking for new experiences. So instead of hopping onto a current trend, marketers need to be able to anticipate the next wave of trends or start a completely new trend.
For this generation , it’s all about providing an experience that they will enjoy. Marketers hoping to be successful with this group need to focus on allowing them to ‘experience’ the product rather than focusing on traditional marketing methods, like information campaigns.
However, not all
the traditional marketing pillars need to be tossed out; email marketing can still be highly effective. Because most marketers try to target Gen Zs on social media, their email inboxes have a lot less competition. This means there is more space for your message to grab their attention.
And finally, Gen Zs love visuals. Including videos and eye-catching imagery is a sure-fire way to grab the attention of Gen Zs. Visual content is more likely to be shared, increasing your brand’s reach.What other methods do you think will work when marketing to Gen Z? Let us know in the comments section below.
With the rise of a new generation, we have also seen the rise of AI within marketing. These changes can be daunting for marketers. But, AI has shown to actually make marketer’s lives easier. Find out Why AI will complement, not replace, human marketers.