Engagement Factory, a global customer engagement agency, says that its business surged in Q2, with the adding of a record 10 new companies to its client portfolio.
The client additions range from diverse global locations and verticals, including entertainment (Dubai), airlines (Norway) and life sciences (Benelux) and follows directly after the company's refreshed positioning.
Engagement Factory says two factors that are playing a large role in its recent growth are programmatic marketing, as well as and the fact that companies are struggling to find and hire full-time marketing talent.
"Using a programmatic marketing approach, you can focus on the top, middle and bottom of the funnel, align data sources and orchestrate your messaging according to the customers need," says Jos Caelers, CEO and founder. "With this, you will need to start connecting the dots in order to see the greater picture that's called 'customer engagement."
"The customer can be shopping online from a desktop or mobile device, or by telephone, or in a brick and mortar store and the experience should be seamless. Probably half the conversations [that] we have with new clients currently are about programmatic marketing," adds Caelers.
"We've now reached a point of maturity in the market where companies are seeking out partners not to simply implement or manage technology, but to design, execute, and operationalize complete marketing programs from converting unknown to known till sales," says Caelers.
Caelers also credited the tight labor market as a key variable in the demand for the agency's services, particularly in areas like marketing automation. "The plain fact is that demand for technical marketers is sky-high," he adds.
"Key positions are proving hard to fill and so companies are forced to turn to third-party service providers, like Engagement Factory, to provide either interim help or fill a role for the long-term," Caelers concludes.
Founded in 2012, Engagement Factory is headquartered in Eindhoven in the Netherlands but maintains offices in Amsterdam, London, Stockholm, Dubai and Cape Town.
For more information, visit www.engagementfactory.com. You can also follow the Engagement Factory on Facebook, Twitter or on Instagram.