The awards, which were held in London in the United Kingdom, aim to recognise excellence across various spheres and to celebrate the success of the world's next generation of dynamic individuals. Over 300 business and political leaders, celebrities, socialites, film stars, sports champions and thought leaders were in attendance at the capital's Rosewood Hotel for the awards.

The awards report that over 700 nominations were received for the various categories of the 21st Century Icon Awards. After the nomination panel narrowed the total nominations to 44 finalists, the judges met at the London Stock Exchange in August and chose 18 winners.

Finalists came from 22 countries, which included:
  • United Kingdom
  • India
  • United States of America
  • Nigeria
  • Kenya
  • South Africa
  • Egypt
  • Tanzania
  • Columbia
  • Russia
  • Turkey
  • Germany
  • France
  • Sri Lanka
  • Serbia
  • China
  • Belgium
  • Trinidad and Tobago
  • Romania
  • Korea
  • Ukraine
  • Ghana
Nairobi is the first Mobiclicks representation outside of the South African cities of Johannesburg and Cape Town. Mobiclicks aims to bring East African consumers the same mobile and digital advertising innovations — like shoppable video, which is powered by the world's leading video tagging software.

According to Mobiclicks, millennials spend an enormous amount of time viewing videos on their mobile devices. Because of this, there are tremendous opportunities in video for the mobile marketer, says the company. Mobiclicks intends to help East African brands monetise a growing trend.

"I am confident that being conferred this award will help me achieve further great things in the African mobile sector," says Kambuni. "It's an exciting time to be an African and to be working within the highly-promising mobile industry, in particular," he concludes.

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