The jury president, alongside seven jury chairs and the IAB SA Bookmarks
committee, will aim to provide an organising structure to enable entrants across the agency, publisher, brand and specialist network to navigate the Bookmarks.
The team will also strive to reflect the diversity and specialism of the work from the digital communications industry. Quaye succeeds the previous chairperson of M&C Saatchi Abel, Jerry Mpufane, after his two years of service in the role.
"I am proud to be part of IAB SA the Bookmark Awards
programme to set the benchmark for digital excellence in South Africa," says Quaye. "To win at the Bookmarks
demonstrates excellence in achieving business results through the power of digital."
"It is inspiring work that stands out for its innovation, creativity, impact and effectiveness. [At the Bookmark Awards
], the industry recognises the best in digital from the year gone by, while signaling the future of digital excellence and succeeding in the digital economy," adds Quaye.
Having won the Loeries 2019 Marketing Leadership and Innovation Award
, Quaye became the vice president of marketing at ABInBev Africa in 2016. Under her stewardship, the 'NoExcuse' programme won a Grand Prix
and numerous local and international awards.
Quaye started her career at Unilever with five years in brand management, before joining the SABMiller group in 2003 as its marketing development manager in the SABMiller Africa Division. Quaye returned in 2007 as a capabilities development manager in the company's brand marketing organisation.
Between 2008 and 2014, Quaye was responsible for leading the brand marketing teams on two of SAB's biggest beer brands. She was the general manager for Carling Black Label, where she was responsible for developing and leading the turnaround plan.
The Carling Black Label 'Be the Coach' campaign won 12 Cannes
and four Pencil Awards,
as well as a Grand Prix
at the Loeries
. In her role as general manager for Castle Lite, Quaye provided strategic leadership in developing the innovation strategy that supports Castle Lite's 'Extra Cold' positioning, and lead the development of digital marketing capability across all SAB brands.
"The media and marketing industry has entered a new era — demanding brave, innovative and diligent application of continuous learning and cross-sector collaboration — to beat the benchmark in digital excellence and succeed in the digital economy," says Hulley, IAB SA CEO.
"The power of brands to invigorate, innovate and invest in our current media and marketing landscape is key for growth, for both our industry and our country. This includes purpose-driven work to create positive social behaviour, as well as the delivery of creative and commercial results for the business," Hulley adds.
"Quaye's 20 years of experience in building consumer-centric brands, alongside her compassionate and continuous investment in the creative industry, will be key to the continuous evolution of the Bookmark Awards
and aligned IAB SA partnerships and programmes. We could not be more excited about the journey ahead," concludes Hulley.
annual Bookmark Awards
will take place on Thursday, 19 March 2020 at The Galleria in Sandton, Johannesburg. Entries were opened on Monday, 30 September. IAB SA Member discounts apply.
For sponsorship opportunities, contact [email protected]
For more information, visit www.iabsa.net
. You can also follow the IAB South Africa on Facebook
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