"Right now, both marketing and its servant, advertising, are in trouble — 800 million people reported to have installed ad blockers on their devices," says author and speaker Patrick Collister.
"But it's not all doom and gloom," Collister adds. "With purposeful creativity, brands can still be relevant and valued." Patrick has been the creative director of Ogilvy EMEA, creative director of EHS Brann Europe and, most recently, he led Google's creative think-tank, The Zoo.
Collister says that there are seven specific actions marketers can take to ensure that their brands not only survive but thrive. Some of these actions include being mobile, insightful and agile. "In addition, brands need to be social, collaborative and innovative too. And, of course, being purposeful always tops the list," Collister adds.
The first speaker of the day will be Fernando Machado, global CMO for Burger King. As the second international speaker of the day, Collister intends to elaborate on these seven actions in his presentation.
Collister will also be facilitating a workshop the day after the conference for African members of thenetworkone, the world's largest network of independent advertising agencies.
"We are delighted to have two such internationally renowned speakers in our line-up of 18 speakers," concludes
IMC Conference CEO, Dale Hefer.
The conference is presented in association with MASA and endorsed by the IAB. Individuals can book for early bird tickets
online.
For more information, visit
www.imcconference.co.za. You can also follow the
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