The Epica Awards
has also announced that this year's Creative Leaders Tribute
will be awarded to Piyush Pandey. According to Ogilvy, an apt description of Pandey can be found on its website: "The most decorated and revered advertising figure in India, Pandey is undoubtedly in the David Ogilvy mold; he is an extraordinary leader who is passionate about big ideas and delivering them to clients, all while keeping the greater good top of mind."
In India, he is famous for his iconic work for brands such as Cadbury, Fevicol and Asian Paints. He has created ads that are 'jewels of entertainment' and written songs and slogans that have become part of Indian culture.
Under his watch, Ogilvy in India fought to eradicate polio. He joined Ogilvy as an account director in 1982 but was moved to the creative department when the agency spotted his potential. Three years later Pandey was creative director.
Pandey says, "I am totally humbled by this generous recognition. I would like to thank all clients and colleagues, for giving me the opportunity and for helping me in every way, to make the work look good."Epica's
editorial director Mark Tungate, who hosts the awards ceremony, concludes, "It is an honour to present this award to Piyush Pandey. From the beginning of his career, he has created the kind of advertising that professionals admire and consumers love — warm, humane, imaginative and effective."
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