Cell C's chief executive officer Douglas Craigie Stevenson says, "We have focussed on service to build brand loyalty among our 16 million customers over the past 12 to 18 months, including launching new company values in 2018, with customer-centricity at the heart of what we do."

"This award is a testament to the commitment of Cell C's employees, and I thank them for remaining focussed on servicing our customers," concludes Stevenson.

The Ask Afrika Orange Index is in its 18th year and ranked 193 companies across 31 industries, benchmarking customer satisfaction, emotional satisfaction and loyalty drivers based on robust nationally representative sample sizes.

According to the index, customer service has reached a crucial point in the South African telecommunications industry. An ever-increasing demand for connectivity — especially data — along with a tough economic climate means that customers will remain loyal if they're receiving value, good network coverage and service from their mobile provider.

In the past year, Cell C has received other industry accolades for customer service including;
  • BrandsEye for fastest customer response and most positive sentiment among consumers using social media
  • The South African Telecommunications Sentiment Index that acknowledged Cell C as the most positively discussed service provider on social media, exceeding the industry average by 8,3%.
For more information, visit www.cellc.co.za. You can also follow Cell C on Facebook, Twitter or on Instagram.