Besides maintaining the initial portfolio, Hoorah will now extend its expertise in brand strategy development, creative design, website management, social media management and e-commerce to the Antistax and Viral Choice brands.

"Over the past year we have seen that the team at Hoorah understands the local market," says Michelle Hutcheon, general manager of consumer healthcare Southern Africa at CHC Africa.

"They present us with creative work that is fresh, consumer-focussed and different. Because the agency is good at executing future-focused digital campaigns, we look forward to working with them on three of our brands," adds Hutchoen.

"At Hoorah Digital, we believe in pushing the boundaries," concludes Shaune Jordaan, founder and CEO of Hoorah. "We are looking forward to helping Sanofi South Africa get to know their customers, become more relevant locally and becoming a leader in their space."

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