Kruger will lead Veeam's global marketing organisation and will continue to strengthen the company's brand momentum as the top provider for backup solutions that deliver cloud data management. Kruger will report to Ratmir Timashev, co-founder and executive vice president of sales and marketing.

"Jim has been a fantastic addition to the Veeam team, and since he joined the company in 2017, [he] has been instrumental in transforming our messaging, go-to-market programmes and helping us cement our leadership position in the market," says Timashev.

"As we look to the future — in what is a highly competitive market — we need to innovate across every area of the company to meet evolving customer demands. I know that under Jim's leadership, Veeam's already industry-leading marketing organisation will go from strength to strength," adds Timashev.

"The way we interact with data is changing and companies are looking to embrace multi-cloud solutions to deliver simple, flexible and reliable ways to manage data — no matter where it resides," says Kruger.

"Veeam provides the most robust cloud data management solutions on the market, and we are able to help companies of all sizes manage and protect their data across any environment," Kruger adds. 

"This is a great time to be at Veeam — we just announced that we are a leader in Gartner's Magic Quadrant for Data Center Backup and Recovery Solutions for the third time — and I look forward to increasing our market share and expanding the awareness of our brand in the company's second decade of growth," he says.

Kruger has more than 25 years of experience in leading all facets of marketing. In his role as product and solution marketing for Veeam, he oversaw all aspects of product and alliance solutions marketing, as well as competitive, research and sales acceleration. Prior to Veeam, he was chief marketing officer at Intermedia, offering Unified Communications as a service to small businesses.

Kruger spent 16 years at Polycom (now Poly) in a variety of roles from executive vice president/chief marketing officer, to leading product marketing and product management for the voice division, to vice president/general manager over a $200-million business.

Prior to Polycom, Kruger served in several senior marketing roles with GTE (Verizon) wireless and Palm. Jim has an MBA from California State University, East Bay and a BA from UC Berkeley.

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