The MMA SMARTIES
is the country's only awards that measure business results before strategy, creativity and execution. The awards held its annual gala awards at Monte Casino, Johannesburg.
Of the entrants, Digitas Liquorice was the most awarded agency of the evening, scooping three SMARTIES
, including the Agency of the Year Award
. "Each year the standard of work entered into the SMARTIES
increases," says Brian Carter, Digitas Liquorice's executive director says.
"This year, we entered work that was a significant step forward from our previous entries and that pushed the boundaries in the respective categories," adds Carter. "Our mobile work aims to go above and beyond best practice into a space where we are first in the market with new technology."
"Mobile technology is constantly developing and evolving. Being agile helps us to creatively harness this technology as it comes online. Seeing opportunities to exploit new mobile technologies has been the key to our success in this area," Carter says.
"Yonder Media is honoured to be recognised on a global level for our development, media and creative skills," says Rick Joubert, Yonder's CEO. "To be shortlisted for two SMARTIES Awards
, nine SMARTIES EMEA Awards
and six SMARTIES South Africa Awards —
in competition with some of the world's finest brands and agencies — has proven to us that our goal to continually push the digital boundaries for our clients is leading us down the path of the future."
"Picking up the Best in Show
across the EMEA region is a first for a South African agency and a great achievement for mobile marketing in this country," says Sarah Utermark, the Mobile Marketing Association’s country director.
"The standard of work across all the entries was exceptional; I can really see how mobile is becoming the main meal and not just the side order. It's also really encouraging to see such a broad range of brands enter this year, and we want to congratulate all the winners," concludes Utermark.
The 2019 SMARTIES winners include: