At least 48% of all TV viewing adults (15+) were at their screens during the 2-hour broadcast and their children also tuned in. SABC2 negotiated that they could screen this major event of national interest.
It is important to note that these figures do not take into account the screenings at Rugby Club Villages (such as Monte), pubs, clubs and other group viewing venues. It is possible that we can add on, at the very least, an additional 50%.
Taking a look at TVRs achieved across the two stations — across four different demographics — it is exciting just how 'nation building' this final match was. TVRs achieved against LSM 4-7 sit at 9.7 on a Saturday morning. This is bearing in mind that there are omnibus repeats of favourite soapies on SABC1 at this time too.
Looking at the ebb and flow of audiences every two minutes, people didn't even make coffee/tea or go to the toilet during the commercial breaks. The SABC2 LSM 8-10 audience started at just over 1 million viewers and peaked at 1.6 million viewers by 13:00. Supersport 1 LSM 8-10 audiences started at just over 700k and peaked at 915k as the game ended.
Generations viewership peaked at 1 128 000 at 12:41 — the victory was already ours:
It was also interesting to look at the advertisers that flighted their adverts during the game. There were 13 'paid for' ads on SABC2 and 16 'paid for' ads on SuperSport 1— all achieving impressive ratings.
According to a press release from DStv, the DStv Now App served more than 500 000 unique users during match day. The data carried by content delivery network partners during the Final peaked at more than 500 Gbps (more than 4 000 GB of data per minute). This is another record for DStv Now in Africa.
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