Firewater's drip-marketing campaign — where the agency used themselves as a case study for lead generation — won Silver in the Direct Mail category. According to the agency, this proved that a strategic email drip-marketing campaign has the power to generate new business — even on a tight budget.

The agency's KFC 'Refer a WINGman' campaign won a Leader Award in the Email Marketing category, thanks to a hyper-personalised email marketing journey, as well as language that 'talked back' to KFC's South African products.

Mark Stecker, Firewater's CEO, says, "We believe in practicing what we preach and take pride in each project we do, even our internal ones. We are so chuffed to be recognised for our unique strategic approaches. When everything comes together like this, it makes all the hard work worth it."

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