Brad Smale, managing director of IPG Mediabrands, says that Ndinguri was a natural choice. "As a group, we have watched Ndinguri take on more responsibility and confidently lead his team to great success over the last 12 months, culminating in new client wins and greater business growth. We're excited to see him elevate UM even more with the group's full backing in this new venture."

The company says that Ndinguri is skilled at switching focuses between categories and is the consummate client guy. He has worked on brands across the spectrum including:
  • SA Tourism
  • Nedbank
  • Johnson & Johnson
  • Investec
  • Pernod Ricard
  • Blackberry
  • Renault
  • Spotify 
  • Emirates 
"I'm grateful to Brad and the IPG Mediabrands leadership team for their continued support and look forward to growing and building one of the best media agencies in South Africa, while attracting the best authentic talent that lives and delivers against our proposition of using better science and better art to drive better outcomes for our clients," concludes Ndinguri. 

For more information, visit You can also follow UM on Facebook, Twitter or on Instagram.