Sometimes, no matter how much you try to promote and advertise your content, it just does not seem to be interesting or relevant to other people — be it an essay writing service where students pay for essay, or an online clothing store.

There are various factors that might be at play in such cases. It might be that you have chosen the type of content that does not satisfy the demand or the interest of a wide audience, or that you simply failed to present your content in an engaging manner.

Either way, here are five types of content that attract great traffic and how to present them to keep the traffic high:

1. Interactive elements

A great type of content that is bound to attract traffic to your website is the content that is aimed to interact with the users. Examples of such content are quizzes, questionnaires, games — basically, anything that allows the user to take an active part and feel acknowledged by the people who created this content.

Often, even an 'Agree' or 'Disagree' button under an opinion post is an element that makes the users satisfied. By allowing the users to interact with the content, you are making sure that the users feel appreciated and recognised, which will make them stay longer on your website or come back for more content again and again.

Finally, it is worth mentioning that quizzes and questionnaires are great interactive elements for your website. Not only are they fun and interesting to complete, but they also bring satisfaction to the users as your audience is likely to feel that they used the time they spent on your website with good purpose and benefit.

2. Humour and memes

We know that many people look for content that will provide fun and entertainment. The easiest and the most efficient way to attract great traffic is to provide content like humorous texts, pictures, videos, as well as Internet memes.

You can get creative and try to think of a specific theme or field that would be used as a framework for your entertainment content. After many years, it has become evident that themes such as funny animals and hilarious fails are the type of content that will always attract the attention of people of all ages and cultural backgrounds.

Apart from that, it is completely up to you to decide what kind of topics you want to cover on your website. But if you are confused about which manner of presentation to use, humor is always a good option.

In fact, it might be especially interesting if you use a humorous approach to cover topics or themes that are typically approached from a serious perspective. One excellent example of such a method is the Shmoops website, which offers a humorous and down-to-earth analysis of serious literary works as an alternative to the often boring and complicated traditional critical reviews that students are forced to read.

3. How-to posts/product or service reviews

No matter what type of content on the Internet people prefer or look for, we can all agree that at least once in our lives we have turned to the Internet for specific help — how to do something.

Nowadays, there are countless websites, blogs and online articles that post advice — even detailed guides — on how to get things done. Whether you are looking for advice on how to use certain software or how to cook a specific dish, you will be presented with a wide choice of how-to guides that will help you.

One such immensely successful project is the wiki, a website where you can find guides on how to do almost everything one can think of. You may wonder why you would try to promote this type of content when it is already available, but the truth is, how-to guides may be quite tricky.

As such, for example, a wikiHow guide may help one person but confuse another one. Moreover, some people look for how-to guides that will provide a simple explanation of how to do something step by step — preferably with some visual information to support these explanations.

Lastly, product or service reviews could be added into this content category, since they also offer specific practical advice. As a matter of fact, there is always a need for such content, because people tend to trust the opinions of real people more than the sweet promises in advertising campaigns.

4. Controversial or unconventional topics

There is nothing new about using controversial or highly unconventional topics to attract traffic. In fact, the Internet is full of content that is meant to shock you or pick your interest in a taboo topic.

However, this is also the type of content that many people find annoying and try to avoid. If you want to attract great traffic, but keep things classy and professional, you might want to consider choosing some special topics to cover on your website. Offer a neutral point of view with various alternative perspectives. People frown at the type of content which tries to persuade them or impose them.

Alternatively, great analytical content that raises challenging questions — or touches upon sensitive topics with respect and consideration of different opinions — will attract the attention of the users. It will also keep it interesting enough for them to want to explore your website for more intriguing and informative content and share it with others.

5. Diversity of Elements

Finally, after you have decided on which type of content you want to present on your website, one factor that is left for you to consider is how diverse in different elements your content should actually be. In other words, think not only about what type of content you are creating, but also how you will present it.

For example, after you have clicked on the website to view a specific web page, you will feel pleased if you find a lot of visual elements, interactive elements, as well as things like an aesthetically pleasing design, efficient interface and the use of humorous elements.

You will probably feel rather unimpressed with the content that is presented in a bland and simplistic manner and you might want to check another website where a much more thoughtful and creative approach was used to create the same type of content. Consider this when providing your own content.

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