Jameson says that its Caskmates IPA Edition is aged in IPA barrels to enhance the smooth taste of Jameson with a fresh, citrusy finish. 

The first activation was at Tigers Milk in Kloof Street in November. The first activation will be followed by other pop-up activations at select city spots in both Cape Town and Johannesburg. These will take place from November and into December.

The activations will include opportunities for participants to acquire limited editions of Jameson Connects tote bags designed by illustrators Jason Marz and African Ginger. The bags are linked to promotion on social media.

For more information, visit www.haveyouheard.co.za. You can also follow Have You Heard on Facebook, Twitter or on Instagram.