An IAB South African initiative, the Bookmarks Awards
reward excellence in the digital sphere and recognise the powerful impact of interactive marketing.
Arc Interactive, a member of the IAB South Africa, is an agency that has a long-standing relationship as well as merits with the Bookmarks Awards
. Arc Interactive won three Silver Awards
at the 2019 Bookmarks Awards
for its work on CellCgirl, Choma and Dis-Chem. These fell in the categories of Brand, Commercial and Retail website
; Public Service
; NPO Platform
; and Mobile Apps
The 2020 IAB Bookmarks Awards
entries will be judged by the following jury panels in the following categories:
- innovation engineers
- performance marketing
- special honours
- a new eighth panel: social, community and digital influencer marketing
Sizakele Nene, brand strategist and content lead at Arc Interactive, will be on the new social, community and digital influencer marketing
panel. She will be judging this category alongside Melissa Attree (creative director at Ogilvy), Paballo Rampa (senior specialist of content marketing at Vodacom) and Loyiso Twala (creative director at FCB).
Arc Interactive's managing partner Luke Goller will join the gamers
panel. Goller will be judging this category alongside Krya Antrobus (King James Digital), Tramayne Monaghan (CEO at Tencent Africa) and Chantelle Herbst (head of Twitter sponsorships at Ad Dynamo).
Past awards that Luke has judged in 2019 include the Assegai Awards
alongside the likes of Alan Edgar (TBWA) Daniel Herman (Wunderman) and Mpume Ngobese (Joe Public), as well as the 2019 New Generation Awards
The announcement of this year's judges' panel has been welcomed by the Arc Interactive team and the agency says that it is honoured to be a part of the 2020 Bookmarks Awards
in such a significant way.
For more information, visit www.arcinteractive.co
. You can also follow Arc Interactive on Facebook
or on Instagram