The objective is to develop a clear brand narrative and communication directive for the business's key audiences. To do this, Boomtown immersed itself in the business and the industry to be able to clearly define the Mertech Cable and Wire unique selling points, brand personality and purpose from a long-term strategic perspective.

With this foundation, Boomtown aimed to develop a succinct and transparent communication strategy, as well as relevant design collateral, which will bring the brand positioning to life.

Mertech Marine recovers and recycles redundant telecommunications cables from the seabed. Mertech Cable and Wire manufactures a wide range of quality steel cables and wire products, aiming to provide a full end-to-end solution that complements the Mertech Group's zero to landfill vision.

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