Black Friday brick and mortar store visits dropped 7% last year, while e-commerce sales increased 23%. This data shows that e-commerce continues to explode, while retail declines.
We do have to keep the context, however, as overall Black Friday sales hit $717.5-billion in 2018, which is up by 4.3% from the $682-billion spent in 2017. This is a monumental
amount. E-commerce only makes up about $6.2-billion of that number. Nevertheless, e-commerce is the new frontier, rapidly growing and changing.
Amazon, for example, dominates online sales. The company accounted for 56.6% of all online sales on Black Friday in 2018. For one company, this is a huge proportion of sales — leaving the remaining amounts for all other retailers combined.
While some claim that they don't fall for the Cyber Week sales, research shows that 86% of shoppers are planning to take part in Black Friday, Cyber Monday or other pre-festive season sales in 2019.
Web hosting and internet technology review site WhatsTheHost
has provided research on Black Friday and Cyber Monday e-commerce statistics: