"We are proud to welcome Jawbone Brand Experiences to the Iconic Collective group. Jawbone Brand Experiences are synonymous with providing flawless and effective on-the-ground delivery for experiential marketing and events, a service that will benefit our clients," says Latimer.

"We are now eight agencies with one voice, operating as a collective of creative businesses to deliver end-to-end solutions for our clients. Jawbone’s services will complement our existing shopper marketing, UX, development and technology, design, experiential, print, digital, creative production, public relations and post-production services," Latimer adds.

The addition of Jawbone Brand Experiences to the Iconic Collective will see the group bolster its service offering to provide an omnichannel, multi-discipline turnkey solution for its existing and potential clients.

"Joining the Iconic Collective is a major milestone for Jawbone Brand Experiences. It has always been our long-term vision and goal to be part of a truly integrated agency that allows us to innovate and expand with access to multiple disciplines and skills set," says Sven Reinertsen, founder and CEO of Jawbone Brand Experiences.

"We are looking forward to the collaboration that will mutually enhance delivery to best serve our clientele. We will continue serving the existing Jawbone Brand Experiences clients whilst bringing our extensive wealth of expertise to the group," adds Reinertsen.

Established in 2014, the Iconic Collective has grown rapidly, with a global footprint. Jawbone joins Iconic Media, Prototyp Works, CMG, Meraki, Real, Metriplex, Torque and Fableist & Co. as a division of Iconic Collective.

For more information, visit www.icollective.agency. You can also follow Iconic Collective on Facebook or on Twitter.