"We are proud to welcome Jawbone Brand Experiences to the Iconic Collective group," says Latimer. "Jawbone Brand Experiences are synonymous with providing flawless and effective on-the-ground delivery for experiential marketing and events — a service that will benefit our clients."

"We are now eight agencies with one voice, operating as a collective of creative businesses to deliver end-to-end solutions for our clients. Jawbone's services will complement our existing shopper marketing, UX, development and technology, design, experiential, print, digital, creative production, public relations and post-production services," says Latimer.

The addition of Jawbone Brand Experiences to the Iconic Collective will see the group bolster their service offering to provide an omnichannel, multi-discipline turnkey solution for their existing and potential clients.

"Joining the Iconic Collective is a major milestone for Jawbone Brand Experiences," says Sven Reinertsen, founder and CEO of Jawbone Brand Experiences. "It has always been our long term vision and goal to be part of a truly integrated agency that allows us to innovate and expand with access to multiple disciplines and skills set."

"We are looking forward to the collaboration that will mutually enhance delivery to best serve our clientele. We will continue serving the existing Jawbone Brand Experiences clients, while bringing our extensive wealth of expertise to the group," concludes Reinertsen. 

Iconic Collective was established in 2014 and will now join the following brands under Iconic Collective:
  • Iconic Media
  • Prototyp Works
  • CMG
  • Meraki
  • Real
  • Metriplex
  • Torque
  • Fableist & Co. 
For more information, visit www.icollective.agency.com.