1. Instagram encourages engagement
When you integrate Instagram into your social media marketing strategy, you will be able to bring in your individuality and personality along with it. This will raise the level of interest among your Instagram followers and it will encourage them to check in your account more regularly.
This will promote the engagement level of your followers with your brand. All you have to do is ensure that the content is relevant, posted at the right time and most importantly, it is relevant to your brand.
2. Instagram creates an opportunity to showcase products
Instagram, above everything else, is the most effective visual medium where you can share your product images — even through short videos and snippets
. If you are into a business of selling physical products then this is perhaps the most useful and popular platform to show off current — as well as the upcoming — products.
Another important thing is that there seems to be no limit in being creative
on the Instagram platform. One thing that you should make sure of is to think outside the box
and do not restrict your content to the same old and boring pictures.
You can share info regarding product usage or even the process of manufacturing, as well as the people behind the scenes. In order to be creative in your work and marketing, you can show pictures of:
- your office
- your employees
- any special events and even
- the production process
3. Instagram expands your market range
The popularity of this platform is beyond
compare, having more than 800 million active users every month. Of these, there are more than 300 million different businesses.
Again, it is important that everything you post should be relevant
and should fit with your brand image. Make sure that you give your audience something that they will find interesting to look at or something that will encourage them to visit your official website.
increase your organic traffic, as well as your chances to make a sale — even with very new customers.
Make Instagram work for you
The best way to ensure a high level of interest, engagement and conversion is to keep things extremely personal. Take cues from the expert marketers and visit different succeeding websites for cues.
Get an idea of how they have used pictures of the people behind the business to make their Instagram account personal and interesting. Another useful way to keep things personal is to repost pictures from your fans. These can be the selfies they share while using your products.
You may find that Instagram does not offer a feature that allows you to repost pictures of others as you can on other social media platforms. However, you can use third-party tools such as Photo Repost.
Remember, sharing your own — as well as the user-generated content — on your Instagram feed will show the involvement of your fan base. It will act to show how much you care for and value them as your consumers. These will amp up enthusiasm, create more engagement and improve marketing.
Here are four examples of how you can be more personal:
- use tags and hashtags in addition to showcasing pictures from your fans.
- be creative and come up with your own hashtags for contests. These will encourage your audience to interact, engage and tag photos.
- add unique and proper captions in the photos you post. This way, you can say exactly what you want to convey about your brand and product.
- make use of Instagram's commenting system in every post. This way, you can get engage with your fans more freely and effectively and be more personal.
Consider using Instagram as your central hub for sharing photos, but you should consider sharing all of your photos with different other social media networks as well. This will expand your reach and raise the chances of conversion of the organic traffic to your site — raising the possibilities of making a sale. It is all about how personal you can get with these users, both
new or existing.
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