Metrics are everywhere online. Thanks to digital, you can measure just about anything — reach, impressions, engagement, link clicks, bounce rate and much more. But how do you know which metrics really matter and which ones are only there to make you look good?

Knowing the difference between vanity and actionable metrics can save you loads of time when gathering and analysing data. While vanity metrics might make you look good, they don’t really offer any real insights.

For example, it looks impressive if your blog post had 5 000 impressions, but what does it actually tell you about that blog post? Nothing, really.

Ready to find out how to identify the right kind of metrics? Check out this infographic:

What other steps can you take to ensure you are measuring actionable metrics? Share your thoughts with us in the comments section below.

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Now that you’ve got your social and website metrics under control, how do you measure your content? Check out our infographic for the Five content marketing metrics you need to measure.