The Woolworths marketing team and the in-house creative agency received a Gold
for Best Use of Social Media for B2C
and a Gold
for Best Content Campaign
for its 'Bring it Home' campaign. The brand additionally received a Bronze
for Best Content Team
This is the second time that Woolworths content marketing has received international recognition this year; the brand also won a Content Council Pearl IMPACT Award
in New York in May.
Kate Fordyce, head of agency at Woolworths, says "These awards have become a benchmark for the world's most innovative and engaging content marketing programmes. This recent win is a massive achievement, competing alongside iconic global brands such as Waitrose, Tesco, Mercedes and Bentley."
"The CMA judges said the standard of entries was exceptionally high this year, showcasing a powerful combination of the science and art of content marketing," concludes Fordyce.
The Best Content Campaign
judges described the Woolworths campaign as "brilliant storytelling with a personal and authentic approach, achieving their objectives through insight and tenacity."
The Best Social Media B2C
category judges further described the campaign as "an impressive campaign, with a fresh narrative that cut through at a crowded time of year. Well-made content with a human angle drove fantastic engagement and became a beacon of optimism at an important time."
For more information, visit www.woolworths.co.za
. You can also follow Woolworths on Facebook
or on Instagram