The Woolworths marketing team and the in-house creative agency received a Gold for Best Use of Social Media for B2C and a Gold for Best Content Campaign for its 'Bring it Home' campaign. The brand additionally received a Bronze for Best Content Team.

This is the second time that Woolworths content marketing has received international recognition this year; the brand also won a Content Council Pearl IMPACT Award in New York in May.

Kate Fordyce, head of agency at Woolworths, says "These awards have become a benchmark for the world's most innovative and engaging content marketing programmes. This recent win is a massive achievement, competing alongside iconic global brands such as Waitrose, Tesco, Mercedes and Bentley."

"The CMA judges said the standard of entries was exceptionally high this year, showcasing a powerful combination of the science and art of content marketing," concludes Fordyce.

The Best Content Campaign judges described the Woolworths campaign as "brilliant storytelling with a personal and authentic approach, achieving their objectives through insight and tenacity."

The Best Social Media B2C category judges further described the campaign as "an impressive campaign, with a fresh narrative that cut through at a crowded time of year. Well-made content with a human angle drove fantastic engagement and became a beacon of optimism at an important time."

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