Examples of this would be boosting your revenue and increasing brand awareness. Different channels contribute to different digital marketing metrics. You can calculate each of your channel ROI, such as how your actions contribute to an increase in email ROI, or any other channel.

Here are 10 benefits of digital automation and how it can help your business:

1. Reduced costs

You will save your company money in the long run by using automation. Think of it this way: you don't have to dedicate one of your team members to constantly update and create emails, messages or posts.

By setting up automated messages, you only have to pay for the software. From there, you can use it to send newsletters, welcome letters and any other types of messages based on the needs of the customers.

2. Increased revenue

Not only will you save money by using automated digital marketing, but you will also make more money for your business.


The image above shows that automated marketing has increased each year. With this in mind, if you adjust to automated marketing within your company, you can have a similar revenue growth as depicted here.

3. More efficiency

You will also increase the efficiency of your business. This means that your digital marketing will take less time and effort to complete the necessary tasks by using automation. As the saying goes, you should work smarter and not harder.

An automated system can send out emails faster than a person can type emails and email addresses. Automated systems will allow your business to save time and money, making it more efficient.

4. Better consistency

You can avoid human error by using an automated system. People will make mistakes, but automated systems will not — as long as they work correctly and you set them up properly.

This allows your business to remain consistent. Not only can you send messages on time and correctly but you can also continue to collect new emails through automated systems.

5. More accurate data

Automated systems can track your customer data. This means that you don't have to go through the task of collecting that data on your own.

As it tracks the data, you can easily access it and make adjustments to your digital marketing campaign based on that data. Many people struggle to track accurate data, so having an automated system handle it will help you out significantly.

6. Flexible social media

You can use an automated system to help you with social media posts. You can set up automated systems so that you create a post once and have it posted on all of your social media accounts.

You can have them posted at the same time or spread them out. Luckily with automated systems, you have this flexibility to do whatever will work the best for your company.

7. Automated customer relationship management

Customer relationship management remains an important part of the business. After all, you want to keep customers happy and have them develop a positive relationship with your business.

You can use programmes, such as automated chatbots or similar programmes, to handle your business. This will provide customers with assistance while you can focus your team members' efforts on other projects.

8. Automated lead generation and nurturing

Lead generation and nurturing will transition customers from potential customers to returning customers. This happens by introducing them to the company and continuing to interact with them.

Once a customer reaches awareness and moves into consideration, automated systems can interact with customers and remind them about the company. They will automatically help customers transition to the decision stage by sending them applicable messages.

9. Improved communication across channels

Businesses need effective communication to survive. If you utilise automated systems in your digital marketing, you can maintain better communication with your customers in different channels. You can have automated emails or SMS marketing messages sent to customers to answer their questions. This way, they get answers as soon as possible.

10. Higher loan-to-value

Some people don't realise this, but you can improve your loan-to-value ratio through automation. This means that you will make more money through loans as you include automated systems in the process.

In short, you lower the risk of taking a loan and increase the potential value that your business gains by using automation in your digital marketing. Many businesses are shifting to an automated digital marketing strategy.

For more information, visit www.omnisend.com. You can also follow Omnisend on Facebook, Twitter or on Instagram.