The campaign saw Simba®
and Anele Mdoda, a South African radio personality, calling for individuals far and wide to share their own 'Mmmzansi flavour'. The action aimed to indicate that the South African nation loves to eat.
According to the brand, South Africans jumped at the opportunity and suggested a variety of homegrown flavours in celebration of both Simba®
and the country's local heritage.
Simba® says that the two new flavours follow the recently launched Chilli Biltong flavour and were chosen because they are what South Africans most love to eat. According to the brand, the combinations of meat and spice repeatedly came up as favourites and the pairings were created using dishes that have been on local menus for generations.
"Chakalaka and Shisanyama are such iconic South African foods, enjoyed by millions in their homes each day," concludes Agnes Kitololo, marketing director at PepsiCo. "Our intention is to capture these classic favourites into a bag of Simba®
chips and take people on a locally inspired flavour journey."
For more information, visit www.simba.co.za
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