Meta Media is a part of the Nahana Communications Group and is a full-service media agency. The agency says that it was built on the premise of creating the "agency of the future". The agency focuses on the power of the data behind the data and unearthing the truth behind that data, which gives insights into media decisions.
"At Meta Media, we are curious," says Kagiso Musi, group managing director at Meta Media. "While it may be a very innocuous statement, it has a much deeper meaning to us. We believe in digging deeper."
"We look deeper to provide solutions, based on real insights that give our clients a different perspective. [We] look beyond the numbers and look for the story behind the story. We use data to justify our decisions and recommendations and delve deep to understand performance and user behaviour," adds Musi.
This one-year-old agency boasts a clientele list that comprises:
- Cell C
- Capitec Bank
- Toyota, and
- City of Cape Town.
In addition to these household brand names, Meta Media recently scooped the buying portion of the Hollard account.
At the ripe age of nine years, Meta Media placed top three at the 2019 MOST Awards
in two categories:
- Full-Service Media Agency of the Year 2019, and
- Overall Media Agency of the Year 2019.
"What makes us particularly proud of these accolades, despite being a brand-new agency, is that these awards are voted for by the media owner sales teams, which means that this is the media industry saying that we are amongst the best of the best," says Richard Lord, media and operations director at Meta Media. "We are less than a year old but beat out many other large agencies that have been in business for decades."
Meta Media additionally won two awards for media creativity in the Radio
and OOH Campaign
categories at the 2019 Amasa Awards
for clients Capitec (Radio
) and Toyota (OOH
). At the 2019 Assegai Awards
, two awards were won for Cell C campaigns that delivered results in the Social media
and Integrated Media Campaign
Meta Media is a Level 1 B-BBEE contributor that is 53% black-owned and more than 40% black female-owned. Services offered by the agency include:
- traditional media strategy
- planning and buying
- digital strategy
- planning and buying
- campaign management
- optimisation and reporting
- econometric modelling
- OOH production
- SEO / SEM, and
- in-house programmatic trading desk.
"All of this has been achieved thanks to an incredible team of media professionals who are passionate about their clients and their craft," concludes Quanita Salie, Meta Media Cape Town media director. "We set ourselves the benchmark in 2019 and are really looking forward to what this year has in store for us."
For more information, visit www.parkadvertising.co.za
. You can also follow Meta Media on Facebook
or on Twitter