Gutnik, who was one of the winners of the organisation's first Rising Star Award
in 2018, will lead an 'Elbows Out' session for NewGen delegates. "The out of home industry has long been an underdog — complementing, supporting and amplifying the effectiveness of its counterparts in omnichannel marketing strategies," says Gutnik.
"But as the advertising industry shifts to accommodate privacy regulations, fragmented audiences and proliferating touchpoints for engagement, OOH is coming to the rescue [by] offering marketers scale, context and unparalleled creative opportunities," adds Gutnik.
"Bringing fresh talent into the space is essential for continued innovation, and I applaud the World Out of Home Organisation for taking the necessary steps to support career growth in the OOH industry via its NewGen initiative," Gutnik adds.
"My session, titled 'Elbows Out', is a collection of advice and learnings that have helped me expedite and enjoy my career path. When I first entered the OOH industry, I began writing a blog called 'Leading Ladies', showcasing how female executives achieved their successes," she says.
"I am thankful to these mentors (including OUTFRONT's own CMO Jodi Senese) for their guidance and look forward to returning the favour by engaging in a productive dialogue with the ambitious NewGen delegates at the WOO Toronto Congress," she adds.
The NewGen delegate pass has been introduced with the aim to offer young, talented and ambitious individuals working in the out of home industry the opportunity to learn from experts. More details on the NewGen initiative — which is open to WOO member companies and national associations — is available to read here
For more information, visit www.worldooh.org
or contact [email protected]
.*Image courtesy of World Out of Home Organisation