Social media is part of marketing and it provides platforms that allow you to reach a wider audience, as well as gain the trust of your clients. Social media is effective, powerful and offers immense benefits.

Here is how these platforms can be used to grow your courier and delivery business:

1. Social media helps you to gain the best outreach

With different platforms including LinkedIn, Twitter, Google, Pinterest, Instagram — and others — you can reach millions of people, depending on the size of your business. The exposure that comes with social media is incredible.

Therefore, if you want to engage with clients, reach out to them round the clock and build the best brand visibility for your courier business. You cannot ignore social media.

2. It provides the opportunity for apps

With social media, you can introduce the best app for your local courier and parcel delivery to your audience. Many social media users today have smartphones and can access their accounts on the move. With the Google App store, as well as other app store service providers, you can create an app using social media to gain international recognition and 24-hour access.

You only need to work on one courier and parcel delivery software. It should act as a promotional tool that will efficiently market your products, services and your brand. Remember, launching an app that can be accessed across multiple social media platforms will give your business the visibility you need. It will prove to be an extensive platform that meets the requirements of a small and well-established courier business.

If you choose to use IOS or Android platforms, it is vital to optimise an on-demand courier delivery app that comes with an advanced tracking facility. This is crucial as it allows you to keep track of each parcel.

Tracking your parcel also keeps your clients informed on the whereabouts of their parcel. The modern technology allows you to run an efficient and smooth courier and parcel delivery business amidst tight competition; it helps you to stand out signifcantly.

What's more, social media is always offering new and exciting features that enable you to work on an app. Keep these in mind as they come up because implementing new features will give your business a considerable boost.

3. Social optimises the power of search engines

In a world where technology is king, search engines can help build your business. Search engines help to generate quality traffic to your courier and delivery business. If you are running a global business, social media will help you to reach out to clients from different countries and cities where people are interested in the service.

You will need to focus on the departure or collection points and intended destinations. Social media is amazing in this sense, as it helps you to create a focal point or a footprint from local listings to search engine optimisation.

Even with on-demand parcel delivery solutions, social media activity has a significant impact on your search engine optimisation programme. With a carefully and well-done programme, your social media activity will signal Google and other search engines that you are doing the right thing — communicating the best and most relevant messages to your audience.

This enhances search engine rankings and more clients will find your business. This is why it is vital to integrate social media into your courier and parcel offering and make the most of search engine programmes to boost your ROI.

4. It enhances your social customer service

Social media also gives you a chance to work on social customer service. On-demand delivery solutions allow you to keep track of your delivery. However, if you can engage directly with clients regarding parcels, deliveries and timing — while giving them real-time updates — you stand a chance to grow your business tremendously.

5. Social media saves time

Route-planning software is crucial for a courier and parcel delivery business. Social media allows you to take advantage of the best route planning app and save on time.

With well-planned routes, you can post your updates across social media for both drivers and clients. Providing real-time solutions and updates for clients prevents inconveniences and creates room for trust and loyalty.

For more information, visit www.fixlastmile.com. You can also follow Fixlastmile on Facebook or on Twitter.