Chappies is a product of Mondelez South Africa. The parent company says that it prides itself in being innovative, while "keeping true to its legacy and strong heritage through its brands".
According to the brand, Chappies has a longstanding history in South Africa and has, therefore, become one of the most impactful brands in the country. With this is in mind, the new Chappies Cola flavour aims to be a culmination of South Africa's "number one bubblegum brand along with the number one leading soft drink flavour".
"We wanted to excite Chappies consumers and introduce new consumers to the fun of chewing bubblegum by blowing bubbles of Chappies Cola," says Trushann Thomas, category brand manager for gum.
Chappies, which recently celebrated its 70th
birthday milestone, has made its limited-edition Cola flavour available at select wholesalers, taxi ranks and spaza shops nationwide. The flavour was released on Monday, 3 February.
For more information, visit Chappies' Facebook