For the third year in a row, Grey has won the Twitter Brand Bowl Interception Award
for the brand that drove the largest overall conversation (that doesn't have a national spot) for @TumsOfficial.
The brand was the fourth most mentioned brand and generated over 72 000 mentions because of the $54 000 vacation giveaway in the '#TumsWorthySweepstakes'.
According to Twitter's annual celebration of the brands, BrandBowl54, "the numbers are even more impressive when factoring in that they didn't have a TV spot".
"They also get a lot of credit for one of the cleverest uses of an emoji we've seen. By using the blue circle emoji, which resembles the antacid tablet, they essentially branded something that's on everyone's keypad. This all added up to the brand garnering serious attention for their campaign," adds BrandBowl54.
A collaboration with Adult Swim to create a Rick and Morty-themed spot for Pringles was named one of the 'Top 10 Commercials' by Forbes
magazine, which was given a score of 4.5 out of 5 by AdAge.
Grey also helped to create the first interactive Super Bowl commercial for P&G. The ad was produced by using technology that allows the consumer to choose the path the ad is going to take.
A live-streamed Spin the bottle, hosted by Donnie Wahlberg for Frank's RedHot, led to '#FranksSweepstakes' being one of the 'Top 5 trending hashtags' during Super Bowl LIV.
Paul Jackson, CEO of Grey Advertising Africa, concludes, "The Grey network has a proud heritage of producing some of the most iconic and memorable Super Bowl commercials — from Volvo's Interception
to Super Bowl babies
. Super Bowl LIV was no different, with four 'Famously Effective' campaigns running this year."
For more information, visit www.grey.com
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