"We are ecstatic to cement our position in Eswatini by adding these five high reaching and impactful 4-sided static out-of-home structures to our current holding," says Tamara van Eeckhoven, chief operating officer of Primedia Outdoor Rest of Africa.
"They offer brand dominance in key towns across the region, targeting commuters traveling both inbound and outbound," adds van Eeckhoven.
The addition of the Prime Towers aims to position Primedia Outdoor as the leading provider of out-of-home media solutions in Africa.
Prime Towers, which measures 11.0m x 3.0m, is located in:
- Pigg's Peak
- Nhlangano, and
- Mbabane, the largest urban centre in Eswatini.
"Our KFC campaign in Swaziland was hugely successful from a visual and impact perspective, with the use of the Prime Towers," says Belinda Forbes, marketing manager of Alliance Foods.
"We are extremely pleased with the quality of assets and exceptional service [that] Primedia Outdoor has to offer," concludes Forbes.
Bordered by South Africa and Mozambique, Eswatini's economy is mainly dependant on agriculture, forestry, mining, textile manufacturing and tourism. The state now has an estimated population of 1.15 million, with a 1.04% growth rate, according to World Population Review 2019.