"Due to the coronavirus pandemic, we have made preparations for the judging to be done remotely and online," says the founders of the Gerety Awards
. "What we hope to do with Gerety
is prove the importance of representation."
"When women get to decide what work actually speaks the most persuasively, I think we'll be surprised how much more interesting our idea of what great work is — and who makes it — becomes," the founders add.
The awards were launched in January 2019 and marks the first time that a jury has been united to select the best all advertising — not just advertising made for women — through the female lens.
According to the event, women make 80% of purchasing choices so it aims to create a benchmark that is relevant to the market reality, all while being a counterbalance for an industry norm of male-dominated juries.
All types of media can be entered into any of the Gerety Awards
10 categories. These include:
- CUTS, (like a diamond) Media
- Works for Good
- Pharma, and
All advertising works broadcast between January 2019 and the deadline are eligible for entry. The works are judged on two criteria, including originality of the idea and its execution.
For more information, visit www.geretyawards.com
. You can also follow the Gerety Awards
or on Instagram