As a marketer, you're probably asking yourself: ‘How is an app with lip-synching teenagers going to help my brand?’ TikTok may not be permanent as trends come and go, but its current relevance is massive. 

With video becoming an increasingly popular medium amongst the online community, the craze surrounding this video streaming platform makes perfect sense. For a relatively new platform, it is growing at an exponential rate, amassing 500 million users worldwide and ranking as the most downloaded app in Apple App store Q1 2018.

With that in mind, here are five things marketers need to know about this platform:

Are there any points about TikTok that you think we left out? Let us know in the comments section below.

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Want to know more about emerging marketing trends? Be sure to check out White hat versus black hat SEO: All you need to know in 2020
*Image courtesy of Vecteezy