MusicTime® says that its vision is to become the music streaming app of choice for the youth and early adopters in Africa and the world. It aims to offer affordable and flexible plans, as well as to be the best and recommended platform for local artists in the market.

MusicTime® was first launched in South Africa in December 2018, and it is now officially live in six African countries, including:
  • South Africa
  • Ghana
  • Nigeria
  • Zambia
  • Cameroon, and
  • eSwatini.
The platform has seen over 500 000 downloads; the brand sees this as a testament that it has a unique, legal and affordable music streaming experience and that the platform is on the rise in Africa.

MusicTime® aims to provide a unique offering that replicates the consumer behaviour of airtime. Users can buy a weekly pack that gives two or five hours access to music over the seven day period.

Its continent-wide partnership with MTN means that the data is pre-packaged with the music, so users are encouraged to listen to their favourite artists with no fear of running out of data. MusicTime® offers a 60 minute free trial to all users. Payment is done via convenient airtime billing.

MusicTime® has one of the largest catalogues on the continent, offering more than 40 million songs. It's label partners and licensing deals include:
  • Content Connect Africa
  • Africori, and
  • DMCE.
The platform has also partnered with international labels such as Universal Music Group and Warner Music Group.

Oyinkasola Fawehinmi, the CEO of DMCE, says, "The MusicTime® pricing model is innovative and it provides a zero-data music consumption offering, which is easier to access for users through airtime billing."

"DMCE and its rights holders are excited about the prospect of this model and believe that it will be a mutually beneficial solution for all stakeholders in the local music scene,' adds Fawehinmi.

"We love working with MusicTime® as it is positioned to provide African artists with a platform that allows them accelerate their careers and reach new audiences. We are certain that this new brand refresh will help further with their positioning," Fawehinmi says.

Yoel Kenan, CEO of Africori, says, "MusicTime®'s integrated offering to users is set to challenge music consumption patterns to mainstream audiences across Africa by offering new opportunities to local artists to reach new fans locally and across the continent."

"We are looking forward to working with MusicTime® as a key partner in generating revenues and promotional opportunities to our clients as leading African artists and labels," adds Kenan.

The platform has indicated that expansion to other markets in Africa and the Middle East is a priority for 2020, and the services will be made available in a further four countries by the end of 2020.

"We are delighted to introduce our new brand to our users," says David Gillaranz, CEO of SIMFY Africa. "This goes alongside with our vision to provide an affordable and legal music streaming service in Africa and beyond."

"Our proposition is unique and truly provide everyone the ability to access millions of songs and playlists, focussing largely on local music," concludes Gillaranz.

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