The Bookmarks 90 diverse judges assessed the entries based on stringent, results-based criteria culminating 139 winners that are representative of the South African digital landscape.
The 2020 results included 15 Gold Pixels, 47 Silver Pixels and 67 Bronze Awards across 71 categories.
Nosipho Maseko, from Joe Public Connect, walked away with the award for Best Digital Youngster and Jessica van der Westhyzen, head of digital and performance at OneDayOnly won the award for Best Digital Marketer. Kyle Gounden and Lesego Molaudi from IIE-Vega were honored as the Best Digital Students.
"It is exciting to see South Africa’s future leaders front and centre of the awards this year, including the launch of 'Front Row' at the 2020 Bookmarks. 'Front Row' aims to further increase our engagement with the future leaders of our industry while bringing in a fresh, and different, perspective to the IAB SA as a whole," says Paula Hulley, IAB South Africa CEO.
"Platforms like the 2020 Bookmark Awards, IAB South Africa 'Front Row' and IAB South Africa Youth Action Council, aim to provide easier access to information and platforms of engagement while creating valuable collaborative spaces and the opportunity to 'sit at the table' with seasoned industry leaders at the highest level," Hulley adds.
According to IAB, transformation was high on the agenda at the awards, with Joe Public United being celebrated for the Best Contribution to Transformation in the Digital Industry. Digital education was also emphasised in the award for Best Individual Contribution to Digital being awarded to Musa Kalenga, House of Brave.
Creativity with a social conscience was a strong theme with Ogilvy and Rape Crises awarded the Pixel for Purpose award for its '#SpeaktoUs' campaign. Additionally, Thomas Holder from Primedia Broadcasting winning the award for Best Online Journalist.
Andrea Quaye, 2020 Bookmarks jury president, says, "To win at the Bookmarks demonstrates excellence in achieving business results through the power of digital. It has been incredible to see the inspiring work awarded this year, that stands out for its innovation, creativity, impact and effectiveness.
"The 2020 Bookmarks has recognised the best in digital from the year gone by while signaling the future of digital excellence and succeeding in the digital economy. Congratulations to all the 2020 Bookmarks winners," concludes Quaye.
For more information, visit www.iabsa.net. You can follow IAB South Africa on Facebook or on Twitter.