As of Tuesday, 17 March the Private Property website has switched over from its red, white and blue colours to its new brand logo that symbolises its new strategic direction. 

"When Private Property came onto the real estate industry scene 21 years ago, we were innovative and passionate about providing class-leading technology and revolutionising real estate marketing," says Amasi Mwela, CEO at Private Property.

"Now, with the world changing at a rapid pace, we are reinventing ourselves — reaffirming our enduring commitment to innovative property solutions but with a more holistic approach," adds Mwela.

"Over the past 12 months, we have developed a strategy that will be more relevant to a wider audience," Mwela says. "As part of our business strategy, we are expanding beyond digital, towards a multichannel approach that includes a variety of physical, print, digital and face-to-face touchpoints to bring us closer to the consumers."

"We realised the importance of engaging with our customers face-to-face and made key acquisitions in the past year — such as the flagship property expo, The Property Show — where we offer consumers information and effective tools across the value chain," says Mwela.

"We also ran the first Real Estate Industry Summit, which exposes professionals to the best local and international industry minds and thought leaders in an interactive environment," he says.

According to the brand, this has been bolstered by the 2019 acquisition of the Property Power magazine, a property how-to guide, which has been renamed The Property Guide.

Through the publication, Private Property aims to further inform South Africans about the value of knowing what their rights and obligations are when considering renting, buying, building or investing in property.

"Strong commercial partnerships are at the heart of our strategy," Mwela concludes. "We recently partnered with South Africa's largest retail bank Absa — a partnership that will position the two major players collaborating to create maximum value for the South African property industry."

For more information, visit You can also follow Private Property on Facebook or on Twitter.