According to WPP Liquid, Sijaji is an "energetic changemaker with an enthusiastic approach to life and work". Sijaji was born in the Western Cape with a dual Sotho and Xhosa heritage.
He is a graphic designer turned creative director with a wealth of knowledge and experience from agencies such as M&C Saatchi, Leo Burnett and JWT, where he had first-hand experience working on premier accounts.
- Diageo brands
- Heineken brands
- Dairy Maid
- Danone, and
- Standard Bank.
Sijaji is also the co-founder of Just Sunday
magazine, a quarterly publication that documents the work of local artists, designers, photographers and restaurants. Sijaji loves everything that does it 'for the culture.' He has merged his creative design background and art direction with the aim to give clients the best of both worlds in one package.
He will be the creative director working with mega brands such as Hunter’s, Viceroy and Amarula. Sijaji officially took over the reins in early March 2020.
Felix Kessel, chief creative officer of Liquid says that he is excited by the appointment and says, "Talent gets you far but energy and determination are essential to carry ideas into the world today."
"We’re excited as a creative team to have found someone with that in spades. We can't wait to see what he brings to the fabulous Distell set of brands," concludes Kessel.