How to remain relevant to clients during a time of lockdown

With company continuity in crisis management mode, as well as the rapid decline in the necessity for non-essential goods and services, businesses are rethinking their strategies and tightening their purse strings. 

Marketers must therefore diversify their offerings to align with the imminent shift in the client's objectives. The landscape is changing day by day, and hour by hour, in these uncertain times.

Agencies must be agile enough to pivot in order to survive. Right now, it's all about finding other avenues in which you can add value to your clients.

Consider yourselves as consultants to your clients and aid them in exploring business avenues that they haven't considered previously. 

The quick shall inherit the earth. In the same way that consumers are altering the way they shop and consume information, so too must companies rethink the way they communicate with their clients.

Companies must be agile in how they engage with their consumers. Their messaging strategies and tactics must shift, quickly. Their agencies should drive this process through dynamic thinking and a willingness to step outside the box.

Now, more than ever, agencies must become indispensable to their clients. Your approach during this state of lockdown should aim to be as high-touch as possible with your clients.

Distributed workforces mean that clients are more accessible online, which presents the opportunity to collaborate with them more closely.

Zoom, WhatsApp, Google Sheets and Basecamps are great tools to keep in touch on multiple platforms. This is not necessarily to push for work, but rather to engage in an advisory capacity; share knowledge as much as possible and stand with them in solidarity. 

Rather than fearing the changes that COVID-19 brings across industries, embrace it as an opportunity. This lockdown is pushing us to communicate in unprecedented ways: live-streaming launch events, curating content that consumers have an appetite for while in quarantine, thinking critically about how brand's relevance and resonance is changing and being brave enough to rise to the occasion.

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