According to a report, content marketing generates over three times as many leads as traditional marketing formats and costs 62% less
But it doesn't necessarily mean that online content guarantees
success. On the contrary, only high-performing professionals can come up with a comprehensive strategy that has the potential to outperform competitors.
Here are seven top digital marketing tips to grow traffic and drive revenue:
1. Choose the right communication channels
The digital realm is vast
and it's easy to get lost in the sea of opportunities. In such circumstances, the first tip is to choose the right communication channels exclusively. What does this mean?
This means using networks that can make the biggest impact on your target audience. For example, Australian Assignment Help
targets younger users and, therefore, it relies on social
platforms to communicate with clients.
On the other side, the best dissertation service
in South Africa may be targeting college students and using the website as the primary means of communication.
You should follow the same example and stick to the communication platforms that attract the majority of potential customers.
2. Concentrate on longtail keywords and synonyms
Textual posts remain the most powerful
content format, but remember that the days of keyword-stuffing are long gone. Instead, you should focus on longtail keywords and synonyms to make articles versatile and SEO-friendly.
There are a few ways to select the most relevant keywords:
- Brainstorming sessions with your colleagues
- Keyword research tools
- Google's search suggestions
- Google's People Also Ask feature
With all these solutions at your disposal, finding the best keywords should be a quick and easy process for you and your digital marketing team.
3. Don't forget multimedia formats
Another important factor is to add multimedia formats to your website. Although users enjoy reading quality posts, they will find your content boring if it doesn't contain alternative files.
For instance, you can use:
- podcasts, and
The point is not to overload
posts with heavy elements, but rather to make things more interesting by inserting alternative formats strategically. People say that a picture is worth a thousand words, so why wouldn't you use it to augment the content?
4. Ask followers for content ideas
Every digital marketer runs out of ideas sooner or later. When you face this problem, you can overcome it simply by asking your followers for content ideas. Jake Gardner, a content designer at the dissertation service United Kingdom
, gives three ways on how to do it:
- Check out readers' comments beneath your articles
- Keep an eye on their suggestions in email messages and social media comments, and
- Ask your fans directly by organising opinion polls or short quizzes.
According to Gardner, this way you will not
be at risk of running out of ideas and you certainly won't be covering irrelevant topics.
5. Personalise your messages
Modern users don't want you to treat them as faceless individuals. On the contrary, they want to be treated like real
human beings. You have to
deliver highly personalised
messages that suit their style, demands and interests.
Take a look at email marketing, for example. When you send a newsletter to inform subscribers about the latest posts on your site, you need to address each user by their name to break the ice and to ensure engagement.
6. Make data-driven decisions
This tip goes hand in hand with the previous one. You can hardly personalise digital content unless you make data-driven decisions. Luckily enough, the Internet is packed
with amazing data analytics tools that make it easier to evaluate consumers and craft promo messages accordingly.
You can use data analytics to research the target audience and analyse their behaviour on your site to identify the most popular posts.
That way, you can avoid low-performing topics and concentrate on subjects that you know
will deliver the desired results.
It would be perfect to boost traffic organically, but sometimes you'll need to advertise special posts to drive additional engagement. This is where Google and Facebook Ads step in to save your day, while your
job is to set the campaign parameters.*Image courtesy of Pexels.